About Us

As part of the Black Tie Digital group of platforms, which in turn is part of Progressive Investment Management (PIM), we have a unique and unparalleled level of experience across the areas of non-traditional financing, real estate brokerage, and alternative currency transactions.

Part of the Black Tie Digital group of platforms

B4REAL is Black Tie Digital’s flagship real estate platform, built by a progressive group of agents, funders, property developers and blockchain experts who have come together to create the leading crypto property investment program currently available in Australia.

Experience you can trust...

Our group’s extensive experience in digital currency commercial transactions, combined with an innovative end-to-end crypto platform, is set to revolutionise crypto investment into Australian property and help the average person tap into the power of passive income from real estate.

B4REAL has the goal of bridging the gap between traditional real estate markets and Web3 markets so that the wealth building opportunities of real estate become available to all – true democratisation.

Our Roadmap

Jan – July 2022

Phase One – Complete


  • Establishment and confirmation of agreements with strategic partners
  • Development of the B4RE token
  • Token code security audit completed
  • Release of B4Real White Paper
  • Establishment of social media communities and communication channels (Facebook, Twitter, Discord, YouTube, and Telegram), with a targeted combined reach of 5,000 members
  • Implement initial outreach strategies including sponsorships (Aussie Crypto Roadshow)
  • First 500 B4RE holders
  • Establishment of governance frameworks, marketplace development guidelines and all internal policies
  • Acquisition and association of licenses, authorisations and indemnities, Licensed Real Estate Agency [all
  • Australian states], Professional Indemnity, Digital Currency Exchange License, Independent Remitter License)
  • Initial design and development of technical assets
  • Deployment of B4Real site (b4real.digital)
  • Begin design and development of prototype web and mobile apps
  • Initiation of seed round sales

Jul – Dec 2022

Phase Two – Complete


  • Internal publication and review of Agent and Developer Handbooks 
  • Conclusion of the seed round sales 
  • Begin marketing, PR and advertising campaigns across both digital and legacy
    media, targeting Australian consumers as well as those in prioritised foreign
  • Begin public sale via deployed B4RE crowd-sale smart contract
  • Growth of combined social media reach to over 30,000 
  • First 2,500 B4RE holders 
  • Deployment of B4Real Credit Staking Contract (stake.b4real.digital) allowing
    holders to yield B4Real Credits (B4RC) 
  • Deployment of B4Real Property Showcase (homes.b4real.digital) highlighting
    selection of properties available for purchase using B4Real Credits (B4RE) 
  • Formalisation of partnerships with trad-fi lenders 
  • Deployment of B4Finance site (b4finance.digital) outlining lending products and
    facilitating loan applications 
  • Development and initial distribution of B4Finance Digital Lending Program 
  • Establishment of partnership with Australian Credit License holders and initial
    negotiations regarding credit representative status 
  • Increase platform visibility via further sponsorships (Australian Crypto
    Convention – Platinum) 
  • Establishment of Black Tie Aussie Property Fund focusing on the acquisition of
    Australian real estate (valuation ~$520M AUD) for tokenisation 
  • Review of blockchains appropriate for security token offerings (fractional real
    estate portfolios) 
  • Design and development of Black Tie Service Hub, including deployment of MVP
    portal for testing 
  • Continued development on the B4Real marketplace 

Jan – Jul 2023

Phase Three – In Progress


  • Continued testing of technical mechanisms and functions

  • Contractualisation of the first platform-extrinsic diversified real estate tokenisation

  • Update B4Real Property Showcase to real estate marketplace
    exclusive to properties accepting B4Real Credits (B4RC)

  • Deployment of web app MVPs for testing

  • Targeted growth of combined social media reach to over 65,000

  • Expansion of development, support and internal advisory teams as required

  • Initial onboarding of seed round investors from within the real estate industry

  • Increased advertising and marketing campaigns, with a focus on highly visible
    and distinguishable publicity and PR

  • Listing of B4RE token on multiple DEXs and CEXs.

  • Listing of B4RC token on DEX and CEX (In progress)

  • Deployment and hard launch of Black Tie Service Hub

  • Deployment and soft launch of B4Real marketplace (including fractional), including the conduction of privately arranged transactions

Jul – Dec 2023

Phase Four


  • Hard launch of B4Real marketplace
  • Consolidation and expansion of strategic partner network
  • Conduct first consumer/member feedback surveys
  • Perform feasibility studies on overseas expansion, with initial targeted territories being Canada, New Zealand and the United Kingdom
  • Begin tokenisation of Black Tie Aussie Property Fund
  • Prepare and submit an application for direct AFSL and ACL accreditation in Australia

Our values

At B4REAL, we are driven by the following core values…

Our Team

Caroline Macdonald

Chief Executive Officer

Jarrad Parke

Chief Operating Officer

Todd Pierce

Chief Growth Officer

Vikas Khosla

Chief Technology Officer

Michael Wang

Chief Finance Officer

Diana Baloghova

Chief Compliance Officer

Mary Majidi

Lead Designer

Michael Kelly

Head of Real Estate Investment

Nazanin Majidi

Property Development Liaison

Rick Powell

Foundation Chairman

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First In , Best Dressed...

Would you like to skip the waitlist cue and get first access to token launches, property portfolios and other exclusive opportunities at lower prices than the public?

All you need is $500 AUD worth of B4RE tokens to automatically be whitelisted so you’re first in line, preloaded with discounts!